AI Content Generation

High-quality copywriting - fast and at scale, and translated to any language. 

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With our AI Content Generation tool you can create content quickly and easily, and even have it translated right from the tool! It has never been easier to reach your customers in all markets. This guide will tell you everything you need to know on getting started and best practices.


What can it do? 

How do I use it?

How to write requests

Expand generated content



What can it do? 

AI Content Generation takes your prompt and turns it into usable content for your business so you can spend your resources elsewhere. Use it to write your product texts, blogs, email and ads. 

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Not only will it be your copywriter, you can also send the finished text for translation in a few clicks, as it is all integrated.

In your prompt you can tell it all the details to include, tell it what style and tone to use, and even give it examples to model the content on.

Let's have a look at what happens if we ask the content generator to create an email, explaining the importance of compliance. Type the prompt, and let's see what we get! 

HubSpot Video

We simply typed in a prompt, and the content was automatically generated for us. If you want to make any changes to the content, you are also able to do so, just like in a document. Locate the sentence you want to change or add to, and simply start typing! 


To make it as easy as possible for you, we have set up 4 categories for you with the most common kinds of content for business use. 

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Bog posts: Generate any type of blog post you desire, written on any topic and in any tone and style you want. 

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Product descriptions: Generate enticing product descriptions in any tone of voice and style that you'd like.

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Emails: Generate engaging content for any type of email you need.

Screenshot 2023-01-22 at 20.22.41Ads: Generate ad content for any platform and style you prefer.


NOTE: The AI Content Generation is not connected to the internet in the sense that it is updated with news, trends or other things that change often. 


How to use the AI Content Generation

To generate content, tell the tool what you need, and click Generate content. It will create content which you can then ask it to make changes to, and send to translation.

Below you will find a step by step walkthrough of the buttons and process, along with Do's and Don'ts so you can get the best possible results.


You find the AI Content Generation in the EasyTranslate platform. In the menu on the right side click on the document icon called Content Generation. This opens the tool. 



Select a category to get started: Blog, Product descriptions, Emails or Ads.

In the field in the middle you can type your request. Type it as a command and add as many details and requirements as you have. The more you feed it, the more relevant the content will be. 

aigeneratecontentbuttonWhen you have typed your request, press the Generate content button. In just a few moments the new text will start to appear. 
If you want the generator to make changes, type you request and click Generate content

From the additional request the generator will create new content for you. 

aicleardocumentbuttonTo clear all the text click the Clear document button. This is not reversible, so be sure you don't need any of the content. 


Please note that the tool will replace your prompt text with the new content. I can be a good idea to make a note of what you ask for. It will also help you see what gives you the content you need.

How to write your requests

The AI Content Generation creates text based on your prompt. There are many ways to do it, but in general it is best to be clear and give it as an order. We have added examples to the tool itself, to give you an idea of what to write in your prompt. 

Examples of ways to start:

Write a product text for...

Create a blog post about...

Give me 5 examples of...

These are just examples. There are many ways to ask, and you can try whatever you prefer and gives you the content you want.

Adding details to your prompt:

Let us use the example from the tool to show you how to write good prompts with more details: Write a blog post about the importance of localisation

Length: This will give you a standard length blog post about the importance of localisation. We would like this to be a little shorter, so we give it a word count. 

Write a blog post about the importance of localisation. 300 words.

The content will now be limited to 300 words.


Style: There are a few ways to prompt a specific style. You can just tell it: 

Write a blog post about the importance of localisation in the style of H.C. Andersen 

Write a fun blog post about the importance of localisation

Or, you can give it specific examples to work from. Paste in text from a blog post you have written previously, and it will use it as a guide for both style and word choice. 

Write a blog post about the importance of localisation in the same style as this example:


NOTE: The Content Generation tool does not support links to content you want it to look at. You will need to paste in the content you want it to emulate. 


Be more specific: If we want it to include specific items and write something specific about these, you can add them like this:

Write a blog post about the importance of localisation in the transportation industry. Include trains, dogs, Austrians and travelling across borders.

The content generator will include each item and also weave them together. 


Combine details: You can add several details to a prompt. Either by adding them to the sentence or after.

Write a fun blog post about the importance of localisation in the transportation industry. Include trains, dogs, Austrians and travelling across borders. 300 words. 


TIP: You can write prompts in many languages, and it will return text in that language. 


Building on previous generated content

When you content is generated, you might want to make changes. This is easily done, just write what you want it to change, and it will generate new content below the previous. 

Change details: If you have generated a product text but want it for another color, you can simple tell it to "make it blue" or whichever colour you need.

The example in the image is generated from the prompt:

Write a compelling product description about a green shirt for men. 5 buttons. 1 breast pocket. 50 words.

Then I gave it the prompt to change the color to blue:

Make it blue

And it generated the same content below the original, but for a blue shirt.




The AI Content Generation tool knows that the detail you changed can mean that other things in the text should also change. E.g. if you have it write a blog post about raspberries and have it change it to pineapples, it will also update the properties in the text that are specific to raspberries, like color, consistency and vitamin content.


Expanding content: You can also start with asking the tool for examples and then have it expand on one, or combine more into your final text. Let us have it generate a blog post about pruning roses. We start with a prompt to create 5 examples: 

aiprompt 5 things

Give me 5 examples of how to prune roses

This gives us a list with the examples we asked for.

From this we can ask it for different things depending on what we want to continue with:

Expand 1. into 100 words or

Combine 1, 2 and 4 into a blog post. 300 words.

The generator now gives you a text based on the new details and the length you specify. You can ask it for changes as many times as you want. 


NOTE: The Content Generation tool continues with the latest generated content when you ask for changes to be made. 



Screenshot 2023-01-22 at 19.30.57 When you are happy with your content, you can send it for translation right from the tool. No need to save as a separate file first and upload manually. Its all taken care of. Just click Start translation and fill in how you want it translated and a project is created for you. 

Screenshot 2023-01-22 at 19.33.20You may know this step from creating projects on the platform. Fill in the necessary information, and once you are ready, click "Create project". You can see more about projects here.

If you do not have a team of translators and you selected the "Translation" flow, go to "Marketplace" via the left sidebar, and pick and choose the translators you wish. 

If you would like a quick machine translation, simply pick the "Translate yourself + MT" flow.


Like with all translation projects, you will get an email when the translation is completed. 


GDPR: EasyTranslate encourages you, the data controller, to anonymise any input before generating content to minimise the flow of personal data (Data Minimisation, article 5 of the GDPR).