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      Customer segmentation ABCD

      Customer segmentation based on MRR and potential

      All customers are segmented into ABCD according to their MRR, potential and priority. This happens after they sign a contract with EasyTranslate and the value is assigned by management and the CSM. This should be reviewed and potentially adjusted over time,  e.g. if an upgrade or downgrade happens. 

      A customers

      Highest priority customers - highest level of attention and focus. Customers with an MRR >701€ and/or customers with a big potential for growth. All A customers should have quarterly business reviews (QBR) and monthly check ins. 

      B customers

      Medium priority customers with an MRR <700€ or customers with the potential to grow into this segment. All B customers should have quarterly business reviews (QBR) and monthly check ins. 

      C customers

      Smaller potential customers with an MRR <300€ or customers with the potential to grow into this segment. C customers should have bi-annual business reviews and monthly check ins. 

      D customers

      All freemiums, start and scale ups that have a CSM assigned. D customers should have an internal monthly checkin to identify, if there is potential for growth.